Sophisticated, Patented Technology
Powers eBusiness Intelligence

A major factor that makes eBusiness Intelligence so powerful and unique is the technology that’s behind it. Dow Jones employs a patented web-crawling process that was developed more than 10 years ago by Carnegie Mellon scientists, and continues to be perfected in its ability to identify, extract and organize critical company information for marketing purposes.

A vast number of corporate websites and new pages are published daily and information on existing pages is constantly changing. Web crawling is now the premier method for collecting data on, and keeping up with the dynamic nature of the internet, and the companies that use it for disseminating information. Web crawler sourcing ensures that this “intelligence” on prospects and clients is truly up to date.

When the Dow Jones web crawler visits a company’s web page, it “reads” both the keyword rich meta tags or “structured data” and the visible on-page content or “unstructured data.” The crawler is programmed to recognize specific data of both types. Semantic analysis is then applied to the extracted data to make sense of the free text, parsing it into useful marketing information. This incredible technology distills an entire website into records that can be deployed for strategic marketing, sales, analytical and research applications.

Contact us for a comprehensive data layout and view the vast amount of data available through ALC eBusiness Intelligence.