“Digital Presence” is the New Criteria for Business Segmentation and Targeting

The synchronization of robust website content with sophisticated web-crawling technology that can extract and organize that content for marketing purposes is the fuel behind eBusiness Intelligence. It gives B2B marketers the opportunity to identify, segment and target businesses (and their executives) according to their “digital presence.” An active digital presence demonstrates a company’s commitment to the web measured by the depth and scope of its website or sites, the traffic it generates and the activities it performs online.

ALC eBusiness Intelligence delivers timely and accurate information for marketing applications by crawling, extracting and organizing both structured and unstructured data from corporate websites. It is the first real gateway to valuable information about the world of eBusiness. Unique data comes from reviewing websites 24/7/365 and includes some 10 million key executives at approximately 4 million U.S.-based companies that invest in their digital presence.

eBusinesses Maintain a Robust Digital Presence

• They tell their detailed corporate story via their websites.
• They have an ongoing commitment to updating their digital presence.
• Their websites are loaded with important, actionable marketing and sales information.

The Deepest, Most Dynamic Digital Business Marketing Data

Dow Jones and ALC have developed the tools to harness this vast amount of changing data and configure it in ways that until now, was not useful or actionable. And because this information comes directly from self-maintained websites, it’s timely, accurate and includes:

• Metadata company descriptions (that are far more insightful than typical SICs or NAICs codes)
• Exact executive titles and biographies, searchable by key word
• URLs for 100% of records
• Website complexity (i.e. number of pages, broken links, etc.) and volume of traffic
• eCommerce capabilities (i.e. presence of shopping cart and credit cards accepted)
• Website platforms and site maintenance technology
• Key word advertisers

Webographics – The Primary Data Source and Foundation
Webographic data is extracted directly from company websites and represents a company’s online identity — their corporate story told in their own words. Webographic information contains information about the business activities conducted, key executives, and behind-the-scenes web technology.

Firmographics – An Additional Layer of Intelligence
Firmographic information includes SIC, NAICs codes, number of employees, sales volume and other elements that facilitate precise audience targeting.

The applications of eBusiness Intelligence range from lead generation to research and analytics. It presents company-supplied, structured and unstructured data that provides completely new insights into eBusinesses and their decision makers. Innovative marketers in many industries including search marketing, publishing, financial services, and high tech have incorporated this data into their strategies with excellent results.

Contact us today to discuss applications of ALC eBusiness Intelligence for your unique business marketing strategies.